Wednesday, March 21, 2012
New Luxury Travel Giving Program Poised to Raise Millions for Charitable Organizations
Leading destination club Inspirato pioneers new fundraising platform to benefit donors and nonprofits
DENVER (March 21, 2012) - Auctioning vacations to raise money for charitable causes is not a new concept. But Inspirato, a luxury destination club that offers multimillion-dollar vacation properties in the world's finest destinations, today announced a new initiative to help nonprofits raise funds year round by allowing supporters access to Inspirato's exclusive portfolio of luxury vacations through a new online platform: InspiredGiving.com.
Inspirato's Inspired Giving program makes it easy for people to donate to a nonprofit organization and enjoy a luxury travel experience - at a discount. After making a $2,000 tax-deductible donation via the website to the Inspired Giving cause of their choice, donors can book a 7-night luxury vacation at nightly rates up to 50 percent less than market rates, and enjoy personalized service from an Inspirato vacation advisor and on-site concierge.
"Inspired Giving is a unique way for people to donate to a charitable cause using money they've already set aside for a vacation," says Jackie Benton, the executive director of Inspirato's new program. "You could spend $6,000 on your next trip, or you could make a $2,000 donation to an important cause and spend the remaining $4,000 - or less - enjoying a luxury vacation at members-only rates.
"By traveling with Inspired Giving, your vacation will be more, and it will do more."
To launch Inspired Giving, Inspirato has partnered with more than 30 charitable organizations, including the Andre Agassi Foundation, American Diabetes Association, Crohn's & Colitis Foundation, Lance Armstrong Foundation, and Malaria No More. A complete list of charitable partners you can donate to through the Inspired Giving website is available online.
The inspiration for Inspired Giving grew out of the success Inspirato has had to date raising funds for nonprofit organizations. Since January 2011, when Inspirato first opened its doors, the club has raised more than $750,000 for various charitable groups - ranging from small, local causes to larger, multi-national nonprofits.
"Our vacation offerings really strike a chord with high-end donors," says Benton. "They are looking for luxury experiences and don't want to play 'vacation roulette' with their precious free time. Many auctions feature rental homes that are really unknown entities, with no one to lend a hand once you arrive. Or you have hotel rooms that can't even begin to offer the space and comfort that a family needs. The Inspirato homes in the Inspired Giving program average about 2,500 square feet, are meticulously managed and maintained, and have on-site concierge services. Plus, with our new online platform, anyone can give and travel year round - not just the winner at a yearly auction."
The Inspired Giving program currently offers about 1,000 vacation options at 50 different Inspirato properties across 14 destinations - Aspen, Colo.; Deer Valley, Utah; Fort Lauderdale, Fla.; Kohala Coast, Hawaii; Los Cabos, Mexico; Maui, Hawaii; Naples, Fla.; Newport Coast, Calif.; Punta de Mita, Mexico; South Walton, Fla.; Steamboat Springs, Colo.; Tahoe, Calif.; Tuscany, Italy; and Vail, Colo.
For nonprofits, Inspired Giving "opens the doors to a sustainable way of raising money because it can be done year round and is not tied to one event, such as a gala or a walk-a-thon," explains Benton. "It's also a great way to offer something special to donors, and an opportunity to gain exposure with new audiences."
Every charitable organization that participates in Inspirato's Inspired Giving program also receives one 7-night luxury vacation to use for its own fundraising efforts, and receives an additional $2,000 from Inspirato for every donor who later becomes a club member.
"With Inspired Giving, donors can enjoy Inspirato's luxurious accommodations and supreme service, and enjoy the satisfaction of knowing their vacation also helped raise money for a cause that's close to their heart," says Benton.
Designed specifically for a new generation of luxury consumers, Inspirato offers the best of destination club consistency and service, together with unmatched value, flexibility and low-cost membership. Our members have access to an ever-growing portfolio of luxury homes in the world's top destinations, including California, the Caribbean, Colorado, France, Hawaii, Italy, London, Mexico, New York City and more. By leasing vacation properties (rather than owning), Inspirato is able to keep membership fees low, offer up to 50 percent off market rates, and easily add homes and destinations as demand increases. Our innovative business model has led to rapid growth since our January 2011 launch, placing Inspirato at the forefront of the "luxury for less" movement. For more information about Inspirato, visit www.inspirato.com.