Tuesday, May 15, 2012
Inspirato Raises More Than $1 Million for Charitable Causes
Leading Luxury Vacation Club Uses Innovative New Program to Benefits Nonprofits and Donors
DENVER (May 15, 2012)- Leading luxury vacation club Inspirato announced today it has helped raise more than $1 million for charitable causes since launching the club in January 2011. To date, Inspirato has provided more than 250 vacations for charitable events, helping to raise funds for nonprofit organizations such as the Global Down Syndrome Foundation and March of Dimes while giving donors an opportunity to experience a five-star vacation at one of the club's private, multimillion-dollar properties.
Inspirato's commitment to philanthropy is evidenced by its recent creation of a new corporate division - Inspired Giving - dedicated to working with important causes and finding collaborative ways to raise awareness and dollars. The idea for Inspired Giving grew from Inspirato's founder and CEO Brent Handler's 10 years in the luxury vacation industry.
"I am regularly asked by friends and colleagues to donate vacations for auctions in support of charitable causes," said Handler. "It feels great to help and it ends up being good for business too. When we set out to build Inspirato, I thought, 'Why not do this in a bigger, more organized, proactive way that will make a meaningful impact on the causes we support?'"
A unique twist to the typical event auction, Inspirato's Inspired Giving program provides nonprofit partners with multiple vacation packages that any number of event attendees can purchase for $6,000 each. Inspirato donates the full $6,000 from the first vacation to the nonprofit partner and donates $3,000 for every vacation sold thereafter. Inspired Giving partners offering Inspirato vacations over the next month include Generation Rescue, Step Up Women's Network and Soles4Souls.
"Once we started this new approach to event auctions, we saw a substantial increase in funds raised for our partners," said Jackie Benton, executive director of Inspirato's Inspired Giving. "Donors were really excited about this unique opportunity to support their cause and take a luxury vacation and we realized it made a lot more sense to open it up to everyone at the event, not just one vacation for the highest bidder."
In a further step to provide year-round support to partners and wider access to donors, Inspirato launched an online platform, InspiredGiving.com, in March 2012. In exchange for a $2,000 donation to an Inspired Giving cause, Inspirato grants donors one-time access to its portfolio of luxury properties for a seven-night vacation at member rates and all the privileges and amenities that come with an Inspirato membership. If a donor ultimately becomes an Inspirato member, Inspirato donates another $2,000 to theInspired Giving cause.
"Giving back is a core component of our business. Inspired Giving really is a win-win-win for donors, our partners and Inspirato," said Benton. "Given our members typically save thousands of dollars off market price when vacationing with us, this program is a great way for donors to save money, support a cause they care about, and experience a first-class vacation with their friends and family. And we get the opportunity to introduce our club to a new audience."
The Inspired Giving program currently offers about 1,000 vacation options at 45 different Inspirato properties across 13 destinations - Aspen/Snowmass, Colo.; Deer Valley, Utah; Kohala Coast, Hawaii; Los Cabos, Mexico; Maui, Hawaii; Southwest Gulf Coast, Fla.; Newport Coast, Calif.; Punta de Mita, Mexico; Rosemary Beach, Fla.; Steamboat Springs, Colo.; Tahoe, Calif.; Tuscany, Italy; and Vail, Colo.
Designed specifically for a new generation of luxury consumers, Inspirato offers the best of destination club consistency and service, together with unmatched value, flexibility and low-cost membership. Our members have access to an ever-growing portfolio of luxury homes in the world's top destinations, including California, the Caribbean, Colorado, France, Hawaii, Italy, London, Mexico, New York City and more. By leasing vacation properties (rather than owning), Inspirato is able to keep membership fees low, offer up to 50 percent off market rates, and easily add homes and destinations as demand increases. Our innovative business model has led to rapid growth since our January 2011 launch, placing Inspirato at the forefront of the "luxury for less" movement. For more information about Inspirato, visit www.inspirato.com. Find Inspired Giving on Facebook.