Where to Find Pantone’s 2023 Color of the Year Around the World

We can’t get enough of Pantone’s 2023 Color of the Year, Viva Magenta. Its bold, vibrant, and hot-pink hue has us dreaming of color-saturated sunsets and bursts of blooms around the world. If you’re interested in seeing it in the wild, browse our photo gallery below to find out where you may end up encountering Viva Magenta on your travels this year—which destination would you be most excited to visit?